It’s hard to judge the success of a product launch before the product is even really out in the market. But in the case of Google GOOG +1.17% Glass, it’s proving to be awfully tempting.
Over the last few days, a meme has emerged: Whatever the faults of Glass as adevice, the backlash it has encountered during its prolonged beta test period is the result of misjudgments made in the campaign around it.Robert Scoble, the influential technology writer and early Glass apostle — after first trying them out, hevowed never to go without them again — has changed his mind. At the Coachella festival last weekend, he elected to go without, and concluded he’d made the right decision after seeing other Glass-wearers shunned.