The best way to protest net neutrality's end is with an Internet-wide slowdown (Theguardian)

Should consumers get an early taste of the two-tiered internet? Photograph: Cultura RM/Alamy

The head of the Federal Communications Commission, former cable and wireless industry lobbyist Tom Wheeler, may have a battle on his hands over his proposal to create two standards of Internet service and end net neutrality. This is welcome news for anyone who believes in an open Internet.

Now is the time to ratchet up the pressure.

So what's happened since Wheeler first floated his plan to move toward a two-tiered Internet – where companies would pay Internet service providers for special "fast lanes" to get to you and me? Quite a bit.

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• Open-Internet activists have gone universally berserk – in the best possible way – and are planning a series of protests leading up to a scheduled FCC vote on May 15 about whether to push Wheeler's proposal toward official rule-making.

• Several influential members of Congress are raising an alarm, too, including Democrats Sen. Al Franken (Minnesota) and Rep. Anna Eshoo (California), who represents part of Silicon Valley. Eshoo pointedly noted that the moves by the Obama-appointed FCC chairman are a flat betrayal of President Obama's 2008 campaign promises.

• Two Democratic FCC commissioners have expressed misgivings about the proposal. One of them, Jessica Rosenworcel, has urged a one-month delay in the vote. (Wheeler has said he'll proceed with the vote as scheduled.)

• And, somewhat belatedly, a large group of technology companies – along with several major business organizations – have written an open letter to the FCC, saying the two-tier proposals are dangerous to the future of the Internet. Among the signatories were Google, Facebook and Amazon (though one of the letter's organizers, Marvin Ammori, told me that the small and medium-sized companies were the principal drivers in this effort).

The smaller Internet companies asked their users and customers to protest to Congress – but that's not enough. The large companies need to do what they did when they helped kill the odious Stop Online Piracy Act (which would have eliminated so-called "safe harbor" provisions and made every company legally responsible for any user's post). Back then, companies large and small demonstrated what might happen were the law to pass by going dark for a day.

Tech investor (and my friend) Brad Feld suggested on Wednesday that they do it again. In a blog post entitled "Dear Internet: Let's Demo the Slow Lane" he called on Internet companies to let the world see what Wheeler's proposal would actually mean

Let the world see "Waiting for", "Connecting", and "Buffering" show up in their browser continuously throughout the day. Explain what is going on. Then click a button to bypass the Slow Lane and get normal connectivity.

Instead of everyone getting tangled up in the legal question of what "net neutrality" means, consumers can see what could happen if / when ISPs can decide which companies get to use their fast lanes by paying extra and who is relegated to the slow lane.

The big companies need to launch their lobbyists and political action committees into the fray as well. They need to push hard for measures from Congress that would create genuine competition again among Internet service providers.

If they don't, we'll know where the Googles, Facebooks, Amazons and such actually stand – waiting to see if they can profit more by collaborating with the telecom companies' ongoing shakedown of middlemen and content providers (above and beyond their already overpriced "consumer" service).

Meanwhile, it's up to the rest of us to tell Washington – starting with our own letters to the FCC and your representatives – that we need an open Internet, not the cable-TV-on-steroids system that the Comcasts, Verizons, AT&Ts and other oligopoly carriers have planned for us.